MENTOR DROP-IN SESSIONS: CATH HURLEY

Mentor sessions available to book in individual time slots.

Each session is half an hour. If you think you need an hour to discuss release strategy or live strategy, for example – you can book an hour. Please RSVP for two half hours next to each other.

Sessions take place in the yellow bit at Future Yard.

Your progress log on your profile is the place to keep a record of your action points that come from your chat. You can also share your progress, plans, artwork, photos and links to new material on there. All mentors can view your logs.

We also recommend you update your Metrics each month so you can log your development on streaming, socials, press, etc. It creates a useful graphic that will allow you to visually see areas that you need to develop.

With Cath Hurley:

Cath Hurley is Head of Skills and Development at new Birkenhead music venue, FUTURE YARD. As part of this role, she is the programme lead of a number of major components of FUTURE YARD’s activity; overseeing Mosh Tots and New Noise Music Centre, alongside PROPELLER. Cath is committed to ensuring that FUTURE YARD is a true community venue and fulfils the needs of those that need it the most.

Cath runs MOSTDEFFO, a management company that works with three emerging acts. Cath has worked on artist development and mentorship schemes for the past few years and tries to be a positive and supportive voice in the music community. Cath taught music business at the Liverpool Institute of Performing Arts for 5 years and is a member of the Liverpool City Region Music Board, which was formed to support the music sector in her local region.

In 2022, Cath was invited to join the Brit Awards Voting Academy and also visited Texas for the first time as a speaker at SXSW. She is also a regular assessor of PRS Foundation’s Momentum Fund amongst others.

Previous to this, Cath was product manager at Rough Trade Records and worked on the debut album releases of both SOAK and Girl Band, amongst others. For a number of years before this, Cath specialised in online PR, digital marketing and social media management working with brand new acts through to well-known pop stars.