HOSTED BY OLLY CARTER
THURSDAY 9TH JANUARY
Session 1: 10.30am – 11.30am
BEACON @ FUTURE YARD
Our first discussion of the day has been put together by our local scene champion, Olly Carter.
Olly is creator of Sound Advice, the award-nominated podcast for independent artists, creatives and anyone interested in the behind the scenes of the music industry. Each week we sit down with music business professionals to navigate the complexities of music marketing, making merch, live events, AI and more. Sound Advice was created to democratise access to music business experts by sharing their best tips and tricks on a free-to-access platform, and so far we’ve spoken to industry professionals from BBC Introducing, AWAL, PRS for Music and so many more.
GET IT LAUNCHED – CRAFTING THE PERFECT RELEASE STRATEGY
Kicking off Beacon is a panel hosted by Olly Carter from the music industry podcast Sound Advice, who will be joined by Lydia Reece from One Fell Swoop PR and independent pop artist Laro to discuss how to get your next release out there, from planning out your social maedia strategy to getting featured in press and playlists, dealing with the pressures of release day, tackling the post-release lows and loads more.
LYDIA REECE
Since embarking on her solo project in November 2023 after five years of songwriting, Lydia Reece is fast becoming a name in the Liverpool Nu-soul / R&B scene. Renowned for her memorable lyrics, broader themes of self-reflection, acceptance, honesty and soul colour her much anticipated debut album ‘Looking Glass (Live)’. Lydia also works as a marketing assistant for local PR agency One Fell Swoop.
LARO
Get used to hearing the name LARO. With the release of her debut EP ‘The Receipt’s’, this singer-songwriter has found her voice and is not afraid to use it. Drawing inspiration from fellow female pop icons, LARO has began making a name for herself by landing places on New Music Friday UK and achieving national spins on Radio 1.